Strategy & Planning
Content Automation System

CBRS Content Automation System

Technical Implementation Guide

This document details the automation systems and workflows for CBRS Group's content business, building on the existing my-content-studio infrastructure.

System Architecture

Hub-and-Spoke Content Engine

[Monthly Pillar Content] (Hub)
         ↓
   [AI Processing]
         ↓
    ┌────────────────────────────────────────┐
    │                                        │
    ↓              ↓            ↓           ↓
[Instagram]  [Facebook]  [YouTube]    [LinkedIn]
    ↓              ↓            ↓           ↓
[10 posts]   [15 posts]  [4 shorts]  [5 articles]
    │              │            │           │
    └──────────────┴────────────┴───────────┘
                   ↓
            [Email Newsletter]
            [Twitter/X Thread]

Part 1: Pillar Content Production

Monthly Pillar Template

Format: Long-form educational content (3,000+ words + video)

Structure:

  1. Problem Statement (300 words)

    • What pain point are we solving?
    • Who experiences this problem?
    • Why is it urgent now?

  2. Background & Context (500 words)

    • Industry insights
    • Common misconceptions
    • Why traditional solutions fail

  3. The CBRS Framework (1,500 words)

    • Step-by-step methodology
    • Decision trees and checklists
    • Real-world examples

  4. Case Studies (400 words)

    • 2-3 customer success stories
    • Before/after comparisons
    • Specific results and timelines

  5. Implementation Guide (300 words)

    • Action steps for readers
    • Resources and tools
    • When to DIY vs call professionals

  6. Call-to-Action (100 words)

    • Lead magnet download
    • Course enrollment
    • Membership invitation

Video Component

Format: 20-30 minute walkthrough video

Production:

  • On-site restoration project documentation
  • Screen recording of checklist walkthroughs
  • Interview with CBRS expert
  • Customer testimonial footage

Deliverable: YouTube video + 4 short-form clips (1-2 min each)

Part 2: AI-Powered Content Repurposing

Automation Workflow

Step 1: Extract Key Insights

Process: AI reads pillar content and identifies:

  • 10 actionable tips
  • 5 common mistakes
  • 3 surprising statistics
  • 2 controversial opinions
  • Key quotes and sound bites

Tool: Use existing content-generator.ts service with custom prompts

// Example prompt template
const extractInsightsPrompt = `
Analyze this restoration guide and extract:
1. 10 specific, actionable tips (numbered list)
2. 5 common mistakes homeowners make (with consequences)
3. 3 surprising statistics or facts (with sources if available)
4. 2 controversial or contrarian opinions
5. 10 pull quotes suitable for social media (under 280 characters)
 
Format as JSON for easy parsing.
`;

Step 2: Generate Platform-Specific Content

Instagram Carousel Posts (10 posts/month)

Format:

  • Slide 1: Attention-grabbing headline + stat
  • Slides 2-9: Educational content (one tip per slide)
  • Slide 10: Call-to-action + brand logo

Implementation:

interface InstagramCarousel {
  topic: string;
  slides: Array<{
    headline: string;
    bodyText: string;
    visualStyle: 'statistic' | 'tip' | 'mistake' | 'cta';
  }>;
  caption: string;
  hashtags: string[];
}
 
// Generate 10 carousel posts from pillar content
async function generateInstagramCarousels(pillarContent: string): Promise<InstagramCarousel[]> {
  const insights = await extractInsights(pillarContent);
 
  return insights.tips.map((tip, index) => ({
    topic: `Storm Damage Tip #${index + 1}`,
    slides: [
      {
        headline: tip.headline,
        bodyText: `Did you know? ${insights.statistics[index % 3]}`,
        visualStyle: 'statistic'
      },
      ...tip.steps.map(step => ({
        headline: step.title,
        bodyText: step.description,
        visualStyle: 'tip'
      })),
      {
        headline: 'Want the Complete Guide?',
        bodyText: 'Download our free Storm Damage Checklist',
        visualStyle: 'cta'
      }
    ],
    caption: generateCaption(tip),
    hashtags: ['#StormDamage', '#HomeRestoration', '#PropertyManagement']
  }));
}

Facebook Posts (15 posts/month)

Mix of formats:

  • 5 educational posts (tips and how-tos)
  • 5 engagement posts (questions, polls, discussions)
  • 3 promotional posts (services, offers, case studies)
  • 2 community posts (behind-the-scenes, team spotlights)

Implementation:

interface FacebookPost {
  type: 'educational' | 'engagement' | 'promotional' | 'community';
  text: string;
  mediaUrl?: string;
  scheduledFor: Date;
}
 
async function generateFacebookPosts(pillarContent: string): Promise<FacebookPost[]> {
  const insights = await extractInsights(pillarContent);
 
  const posts: FacebookPost[] = [];
 
  // Educational posts
  insights.tips.slice(0, 5).forEach((tip, index) => {
    posts.push({
      type: 'educational',
      text: `💡 Storm Damage Tip #${index + 1}\n\n${tip.description}\n\n${tip.actionStep}\n\n#HoustonHomes #StormPrep`,
      mediaUrl: generateTipGraphic(tip),
      scheduledFor: getNextPostDate(index)
    });
  });
 
  // Engagement posts
  insights.mistakes.forEach((mistake, index) => {
    posts.push({
      type: 'engagement',
      text: `🤔 Question for Houston homeowners:\n\nHave you ever ${mistake.scenario}?\n\nThis is one of the most common mistakes we see after storms. Drop a comment if this has happened to you!\n\n#CommunityDiscussion`,
      scheduledFor: getNextPostDate(index + 5)
    });
  });
 
  return posts;
}

YouTube Shorts (4 shorts/month)

Source: Extract 1-2 minute clips from main pillar video

Topics:

  • Quick tip demonstrations
  • Before/after comparisons
  • Common mistake reveals
  • Tool/technique showcases

Automation:

interface YouTubeShort {
  clipStart: number; // seconds into main video
  clipDuration: number; // 30-90 seconds
  title: string;
  description: string;
  thumbnail: string;
}
 
async function extractYouTubeShorts(mainVideoPath: string, insights: Insights): Promise<YouTubeShort[]> {
  // Use AI to identify compelling moments in main video
  const timestamps = await analyzeVideoForClips(mainVideoPath);
 
  return timestamps.map((timestamp, index) => ({
    clipStart: timestamp.start,
    clipDuration: timestamp.end - timestamp.start,
    title: `${insights.tips[index].headline} #shorts`,
    description: `${insights.tips[index].description}\n\nFull video: [link]\nFree checklist: [link]`,
    thumbnail: generateShortThumbnail(insights.tips[index])
  }));
}

LinkedIn Articles (5 articles/month)

Format: Professional, industry-focused angle

Topics:

  • Industry trends and data
  • Regulatory/insurance updates
  • Professional tips for property managers
  • Business case studies

Implementation:

async function generateLinkedInArticles(pillarContent: string): Promise<LinkedInArticle[]> {
  const prompt = `
    Rewrite this restoration guide content for a professional LinkedIn audience.
    Focus on:
    - Business implications
    - ROI and cost-benefit analysis
    - Industry trends and data
    - Risk mitigation strategies
 
    Tone: Professional, authoritative, data-driven
    Length: 800-1200 words
    Include: Statistics, expert quotes, actionable business advice
  `;
 
  return await generateWithAI(prompt, pillarContent);
}

Step 3: Visual Asset Generation

Graphics Pipeline:

interface VisualAsset {
  type: 'instagram-carousel' | 'facebook-post' | 'youtube-thumbnail' | 'linkedin-header';
  dimensions: { width: number; height: number };
  elements: {
    background: string; // color or gradient
    headline: string;
    bodyText?: string;
    images?: string[];
    branding: {
      logo: string;
      colors: string[];
      font: string;
    };
  };
}
 
async function generateVisuals(content: SpokeContent[]): Promise<string[]> {
  const visualPromises = content.map(async (item) => {
    const prompt = buildVisualPrompt(item);
 
    // Use Flux Pro for high-quality graphics
    const result = await fal.subscribe('fal-ai/flux-pro/v1.1', {
      input: {
        prompt: prompt,
        image_size: getImageSize(item.type),
        num_inference_steps: 28,
        guidance_scale: 3.5
      }
    });
 
    return downloadAndSave(result.data.images[0].url, item.filename);
  });
 
  return Promise.all(visualPromises);
}
 
function buildVisualPrompt(content: SpokeContent): string {
  return `
    Professional infographic for construction and restoration business.
 
    Headline: "${content.headline}"
    Body text: "${content.bodyText}"
 
    Style: Clean, modern, trustworthy
    Colors: Navy blue (#1a365d), orange (#ed8936), white
    Layout: ${content.visualStyle === 'statistic' ? 'Large number prominently displayed' : 'Step-by-step visual guide'}
    Branding: Subtle CBRS Group logo in corner
 
    High contrast, easy to read on mobile devices.
  `;
}

Part 3: Scheduling & Publishing Automation

Zernio Integration

Configuration:

import { createPost } from './src/services/zernio';
 
const CBRS_PROFILE_ID = '6a29a6c09248cc5232719962';
 
const CBRS_ACCOUNTS = {
  facebook: '6a2ec6305f7d1751abafb25e',
  instagram: '6a2ec6445f7d1751abafb34f',
  youtube: '6a3c463d9d9472faaed8ca7f'
};
 
interface PublishSchedule {
  platform: 'facebook' | 'instagram' | 'youtube' | 'linkedin';
  content: SpokeContent;
  publishDate: Date;
}
 
async function scheduleMonthOfContent(spokeContent: SpokeContent[]): Promise<void> {
  const schedule = buildPublishSchedule(spokeContent);
 
  for (const item of schedule) {
    await createPost(
      {
        text: item.content.caption,
        mediaUrls: item.content.mediaUrls,
        scheduledFor: item.publishDate.toISOString(),
        timezone: 'America/Chicago',
        profileId: CBRS_PROFILE_ID  // Critical: ensures posts only go to CBRS
      },
      [{ id: CBRS_ACCOUNTS[item.platform], platform: item.platform }]
    );
 
    console.log(`✅ Scheduled ${item.platform} post for ${item.publishDate.toLocaleDateString()}`);
  }
}

Optimal Posting Schedule

Facebook (15 posts/month = ~1 post every 2 days)

  • Best times: Tue/Thu/Sat at 1:00 PM and 7:00 PM CST
  • Mix educational and engagement content

Instagram (10 carousel posts + stories)

  • Carousels: Mon/Wed/Fri at 11:00 AM and 6:00 PM CST
  • Stories: Daily at 9:00 AM, 3:00 PM, 8:00 PM CST

YouTube (1 long-form + 4 shorts/month)

  • Long-form: First Friday of month at 5:00 PM CST
  • Shorts: Every Wednesday at 12:00 PM CST

LinkedIn (5 articles/month = 1 per week)

  • Tuesday mornings at 8:00 AM CST (professional audience start-of-day)

Part 4: Email Automation Sequences

Lead Magnet Nurture Sequence

Trigger: New subscriber downloads "Storm Damage Assessment Checklist"

Sequence (5 emails over 10 days):

Email 1 (Immediate)

  • Subject: "Here's your Storm Damage Checklist 📋"
  • Content: Deliver PDF, introduce CBRS, set expectations
  • CTA: Watch "3 Most Common Storm Damage Mistakes" video

Email 2 (Day 2)

  • Subject: "The #1 mistake after storm damage (you're probably making it)"
  • Content: Educational content from pillar, personal story
  • CTA: Read full guide (drive to blog post)

Email 3 (Day 4)

  • Subject: "Case Study: How the Johnsons saved $12K on their roof repair"
  • Content: Customer success story, before/after
  • CTA: Book free assessment call

Email 4 (Day 7)

  • Subject: "Are you leaving money on the table with insurance claims?"
  • Content: Insurance tips, documentation best practices
  • CTA: Join free webinar "Insurance Claims Masterclass"

Email 5 (Day 10)

  • Subject: "Special offer: Storm Preparedness Bootcamp"
  • Content: Course pitch, testimonials, early bird pricing
  • CTA: Enroll now for $100 off ($197 instead of $297)

Implementation:

interface EmailSequence {
  trigger: 'lead_magnet_download' | 'course_enrollment' | 'membership_signup';
  emails: Array<{
    delayDays: number;
    subject: string;
    contentTemplate: string;
    cta: {
      text: string;
      url: string;
    };
  }>;
}
 
const leadMagnetSequence: EmailSequence = {
  trigger: 'lead_magnet_download',
  emails: [
    {
      delayDays: 0,
      subject: "Here's your Storm Damage Checklist 📋",
      contentTemplate: 'lead-magnet-delivery',
      cta: {
        text: 'Watch Free Video Training',
        url: 'https://cbrsgroup.com/storm-mistakes-video'
      }
    },
    // ... rest of sequence
  ]
};
 
async function enrollInEmailSequence(subscriber: Subscriber, sequence: EmailSequence): Promise<void> {
  for (const email of sequence.emails) {
    const sendDate = addDays(new Date(), email.delayDays);
 
    await scheduleEmail({
      to: subscriber.email,
      subject: personalizeSubject(email.subject, subscriber),
      html: renderEmailTemplate(email.contentTemplate, {
        firstName: subscriber.firstName,
        downloadUrl: subscriber.leadMagnetUrl,
        ctaUrl: email.cta.url
      }),
      scheduledFor: sendDate
    });
  }
}

Course Launch Sequence

Trigger: Product launch campaign (manual trigger)

Sequence (7 emails over 10 days):

  1. Day 1: Teaser - "Something new is coming"
  2. Day 3: Behind-the-scenes - Course creation process
  3. Day 5: Early bird announcement - Limited spots, discount
  4. Day 7: Student spotlight - Beta tester testimonial
  5. Day 8: Objection handling - "Is this course right for me?"
  6. Day 9: Urgency - "Last 24 hours for early bird pricing"
  7. Day 10: Final call - "Doors closing tonight at midnight"

Part 5: Analytics & Optimization Dashboard

Key Metrics to Track

Content Performance:

  • Reach and impressions per platform
  • Engagement rate (likes, comments, shares, saves)
  • Click-through rate to website/landing pages
  • Top-performing content topics and formats

Email Performance:

  • List growth rate (new subscribers per week)
  • Open rate by sequence and email
  • Click-through rate by CTA
  • Conversion rate (email → purchase)

Revenue Metrics:

  • Product revenue per month (by product type)
  • Customer acquisition cost (CAC)
  • Customer lifetime value (LTV)
  • CAC:LTV ratio (target 1:3 minimum)

Membership Metrics:

  • New member signups per month
  • Churn rate (monthly cancellations)
  • Average membership duration
  • Engagement rate (% attending live events, posting in community)

Dashboard Implementation

interface AnalyticsDashboard {
  period: 'week' | 'month' | 'quarter';
  metrics: {
    content: {
      totalPosts: number;
      totalReach: number;
      engagementRate: number;
      topPost: {
        platform: string;
        content: string;
        engagement: number;
      };
    };
    email: {
      listSize: number;
      listGrowth: number;
      avgOpenRate: number;
      avgClickRate: number;
      conversions: number;
    };
    revenue: {
      totalRevenue: number;
      byProduct: Record<string, number>;
      newCustomers: number;
      cac: number;
      ltv: number;
    };
    membership: {
      totalMembers: number;
      newMembers: number;
      churnedMembers: number;
      mrr: number; // Monthly Recurring Revenue
      engagement: number;
    };
  };
}
 
async function generateDashboard(period: 'week' | 'month'): Promise<AnalyticsDashboard> {
  const [contentMetrics, emailMetrics, revenueMetrics, membershipMetrics] = await Promise.all([
    fetchContentAnalytics(period),
    fetchEmailAnalytics(period),
    fetchRevenueData(period),
    fetchMembershipMetrics(period)
  ]);
 
  return {
    period,
    metrics: {
      content: contentMetrics,
      email: emailMetrics,
      revenue: revenueMetrics,
      membership: membershipMetrics
    }
  };
}

Visualization: Export to Google Sheets or Airtable for easy sharing with team

Part 6: Monthly Production Workflow

Week 1: Planning & Research

Monday:

  • Review previous month's analytics
  • Identify top-performing content topics
  • Survey members for content requests
  • Choose next month's pillar topic

Tuesday-Wednesday:

  • Research pillar topic (industry trends, competitor content, customer questions)
  • Outline pillar content structure
  • Schedule on-site filming for case study

Thursday-Friday:

  • Write pillar content draft (3,000 words)
  • Film on-site restoration project (B-roll and walkthrough)
  • Create pillar video outline

Week 2: Pillar Content Production

Monday-Tuesday:

  • Edit and finalize written pillar content
  • Publish to blog with SEO optimization
  • Edit pillar video (20-30 min)

Wednesday-Thursday:

  • Upload pillar video to YouTube
  • Extract 4 short-form clips from main video
  • Generate AI insights from pillar content

Friday:

  • Quality check all pillar assets
  • Update content library with new pillar
  • Begin AI content repurposing

Week 3: Spoke Content Generation

Monday-Tuesday:

  • Generate 10 Instagram carousel posts
  • Generate 15 Facebook posts
  • Generate 5 LinkedIn articles
  • Create visual assets for all posts

Wednesday-Thursday:

  • Review and edit AI-generated content
  • Ensure brand voice consistency
  • Add CTAs and links
  • Generate hashtag lists

Friday:

  • Schedule all social media content via Zernio
  • Queue email newsletter
  • Set up email nurture sequences for new subscribers

Week 4: Promotion & Engagement

Monday-Tuesday:

  • Launch email campaign promoting pillar content
  • Engage with comments on all platforms
  • Share user-generated content and testimonials

Wednesday-Thursday:

  • Host live Q&A for members
  • Record session for content repurposing
  • Send recap email to members

Friday:

  • Review month's performance
  • Adjust next month's strategy based on data
  • Plan product launches or promotions

Part 7: Team & Delegation

Roles & Responsibilities

Content Director (Stephanie or CBRS expert):

  • Choose pillar topics
  • Oversee content strategy
  • Final approval on all content
  • Host live events and webinars

Content Producer (Can be outsourced):

  • Write pillar content drafts
  • Film and edit videos
  • Manage content calendar
  • Coordinate with contractors for case study footage

AI Automation Specialist (Technical role):

  • Maintain repurposing scripts
  • Optimize AI prompts
  • Monitor automation workflows
  • Generate weekly analytics reports

Community Manager (Part-time role):

  • Respond to social media comments
  • Moderate membership community
  • Customer support for course/membership
  • Send weekly engagement emails

Designer (Contract basis or Canva templates):

  • Create branded templates for social posts
  • Design course materials and worksheets
  • Membership platform branding
  • Email template design

Time Investment

Pillar Content Creation: 8-12 hours/month

  • Writing: 4-6 hours
  • Filming/Editing: 4-6 hours

AI Repurposing & Scheduling: 3-5 hours/month

  • Running automation: 1 hour
  • Review and editing: 2-3 hours
  • Scheduling: 1 hour

Community Management: 10-15 hours/month

  • Daily comment responses: 30 min/day = 15 hours/month
  • Live events: 2 hours/month
  • Email sequences: 2 hours/month

Product Creation (One-time per product):

  • Lead magnet: 4-8 hours
  • Mid-ticket course: 30-50 hours
  • Membership setup: 10-20 hours

Total Ongoing Time Investment: 20-30 hours/month once systems are built

Part 8: Implementation Checklist

Infrastructure Setup (Week 1)

  • Set up email marketing platform (ConvertKit or ActiveCampaign)
  • Configure Zernio for automated social posting
  • Create content library in Notion or Airtable
  • Design branded social media templates
  • Set up analytics tracking (Google Analytics, platform insights)

Content Systems (Week 2-3)

  • Build AI repurposing scripts in my-content-studio
  • Test hub-and-spoke workflow with sample pillar content
  • Create platform-specific posting schedules
  • Set up approval workflow for AI-generated content

Product Infrastructure (Week 4-6)

  • Build lead magnet landing page
  • Create email automation sequences
  • Set up payment processing (Stripe)
  • Configure course platform (Teachable/Thinkific)
  • Launch membership community (Mighty Networks/Circle)

Launch & Iteration (Ongoing)

  • Publish first pillar content
  • Monitor performance metrics
  • A/B test social media formats
  • Gather customer feedback
  • Refine automation based on results

Resources

Existing Infrastructure to Leverage:

  • src/services/content-generator.ts - AI content generation
  • src/services/zernio.ts - Multi-platform posting
  • src/services/logo-generator.ts - Visual asset creation
  • Flux Pro integration for graphics
  • Remotion for video assembly

New Services Needed:

  • Email marketing platform integration
  • Course platform integration
  • Membership community platform
  • Payment processing for subscriptions

Last Updated: 2026-07-23 Status: Technical implementation guide Owner: CBRS Group / Stephanie Pryor

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