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CBRS Content Business

Complete Building and Restoration Solutions - Content Business & Marketing System

A dual-sided marketplace content business connecting homeowners and contractors through insurance claims education.

🎯 Project Overview

This documentation contains the complete marketing system, product content, and launch playbook for transforming CBRS into a content-driven business.

Revenue Model:

  • B2C (Homeowners): Lead magnets → Workbook ($37) → Course ($297) → Membership ($67/mo)
  • B2B (Contractors): Estimate review ($299) → Certification ($997) → Consulting ($150/hr)

Year 1 Revenue Projection: $145K-665K

🚀 Quick Start

For First-Time Setup

  1. Review the Strategy - Start with the Command Center
  2. Understand the Model - Read the Business Plan
  3. Follow the Playbook - Implement the 90-Day Launch

Current Status

Last Updated: 2026-07-24

Phase: Pre-launch (Day 0)

Completion Status:

  • ✅ Strategy complete (100%)
  • ✅ Lead magnet complete (100%)
  • ✅ Course outline (100%)
  • ✅ Certification program (100%)
  • 🔨 Workbook content (30%)

📊 Revenue Projections

First 90 Days

Conservative: $4,550

  • Email list: 500 subscribers
  • Workbook: 35 sales × $37 = $1,295
  • Course: 3 sales × $297 = $891
  • Certification: 2 sales × $997 = $1,994

Aggressive: $12,804

  • Email list: 1,200 subscribers
  • Workbook: 65 sales × $37 = $2,405
  • Course: 12 sales × $297 = $3,564
  • Certification: 5 sales × $997 = $4,985

Year 1

Conservative: $145K-240K Aggressive: $478K-665K

See the Business Plan for detailed breakdown.

📖 Navigation

Use the sidebar to navigate through:

  • Getting Started - Quick start guides and setup instructions
  • Strategy & Planning - Business plans, roadmaps, and playbooks
  • Marketing - Homeowner and contractor marketing materials
  • Products - Lead magnets, workbooks, courses, and certifications
  • Services - Professional service offerings
  • Templates - Reusable content templates

🛠️ Tools You'll Need

Essential (Week 1):

  • Email platform: ConvertKit ($29/mo) or MailerLite ($10/mo)
  • Landing page: Carrd ($19/year) or existing site
  • Design: Canva Pro ($13/mo)
  • Analytics: Google Analytics (free)

Budget: $52-111/month to start

💡 Next Steps

  1. Open the Command Center
  2. Review Day 1 checklist
  3. Set up your email platform
  4. Deploy the lead magnet

The system works if you work the system. Let's go! 🚀

Start Here