🎯 CBRS Marketing Command Center

Your Mission Control for Launching the CBRS Content Business

Last Updated: 2026-07-24

📋 Quick Start

Current Phase: Pre-Launch (Day 0)

Next Action: Phase 1, Week 1, Day 1 - Email Marketing Platform Setup

90-Day Goal: 500-1,000 email subscribers, $4,550-12,804 revenue, 5-10 contractor certification inquiries

🗺️ Deliverables Inventory

✅ Strategy Documents

Document	Location	Status	Use Case
Business Plan	`docs/CBRS-CONTENT-BUSINESS-PLAN.md`	✅ Complete	Overall strategy & revenue model
Content Automation System	`docs/CBRS-CONTENT-AUTOMATION-SYSTEM.md`	✅ Complete	Technical implementation guide
Implementation Roadmap	`docs/CBRS-IMPLEMENTATION-ROADMAP.md`	✅ Complete	12-month execution timeline
Ecosystem Overview	`docs/CBRS-ECOSYSTEM-OVERVIEW.md`	✅ Complete	Dual-sided marketplace model
Launch Playbook	`docs/CBRS-LAUNCH-PLAYBOOK.md`	✅ Complete	90-day tactical guide

✅ Marketing Materials (Homeowner B2C)

Material	Location	Status	Deployment Phase
Landing Page Copy	`content/cbrs/marketing/homeowner-landing-page.md`	✅ Complete	Phase 1, Week 1
Email Sequence (5 emails)	`content/cbrs/marketing/homeowner-email-sequence.md`	✅ Complete	Phase 1, Week 1
Social Media Posts	📝 TODO	⏳ Need to create	Phase 1, Week 2
Blog Posts	📝 TODO	⏳ Need to create	Phase 1, Week 2

✅ Marketing Materials (Contractor B2B)

Material	Location	Status	Deployment Phase
Contractor Outreach Templates	`content/cbrs/marketing/contractor-outreach-template.md`	✅ Complete	Phase 3, Week 11
Estimate Review Template	`content/cbrs/contractor-services/estimate-review-template.md`	✅ Complete	Phase 3, Week 11

✅ Products

Product	Location	Status	Price	Deployment Phase
7-Day Claims Roadmap (Free)	`content/cbrs/lead-magnets/7-day-claims-roadmap.md`	✅ Complete	Free	Phase 1, Week 1
Complete Claims Workbook	`content/cbrs/products/complete-claims-workbook.md`	🔨 In Progress (30% done)	$37-47	Phase 2, Week 5
Course Curriculum	`content/cbrs/products/course-curriculum.md`	✅ Complete (outline)	$297-497	Phase 3, Week 9
Contractor Certification	`content/cbrs/contractor-services/certification-program.md`	✅ Complete	$997-1,497	Phase 3, Week 11

📊 Product Completion Status

7-Day Roadmap: ✅ 100% - Ready to deploy Workbook: 🔨 30% - Need to complete Sections 3-6 (40-50 more pages) Course: 📝 10% - Outline complete, need to record videos Certification: ✅ 100% - Ready to deploy (content/curriculum complete)

🚀 Phase-by-Phase Deployment

Phase 1: Lead Magnet Launch (Days 1-30)

Goal: Build email list to 100-250 subscribers

Week 1: Days 1-7 - Technical Setup

Day 1-2: Email Platform ⏳

Choose platform: ConvertKit ($29/mo) or MailerLite ($10/mo)
Create account at convertkit.com (opens in a new tab) or mailerlite.com (opens in a new tab)
Set up email list: "CBRS Lead Magnet"
Create tags: lead-magnet-download, damage-type-water, damage-type-fire, damage-type-storm
Create custom fields: first_name, damage_type, claim_status

Day 3-4: Landing Page ⏳

Copy content from: content/cbrs/marketing/homeowner-landing-page.md
Option A: Add to existing CBRS website
Option B: Create standalone page at carrd.co (opens in a new tab) ($19/year)
URL: cbrsgroup.com/free-claims-roadmap or claims-roadmap.carrd.co
Add email capture form
Test mobile responsive

Day 5: Lead Magnet PDF ⏳

Copy content from: content/cbrs/lead-magnets/7-day-claims-roadmap.md
Option A: Design in Canva Pro (opens in a new tab) ($13/mo) using "Lead Magnet" template
Option B: Hire designer on Fiverr (opens in a new tab) ($50-150)
Export as PDF
Upload to email platform for delivery

Day 6: Email Sequence ⏳

Open: content/cbrs/marketing/homeowner-email-sequence.md
Copy Email 0-5 into email platform
Set automation:
- Email 0: Immediate (welcome + PDF download)
- Email 1: Day 1 after signup
- Email 2: Day 2
- Email 3: Day 3
- Email 4: Day 4
- Email 5: Day 5 (workbook pitch - modify for Phase 2)

Day 7: Testing ⏳

✅ Week 1 Completion Checklist:

Week 2: Days 8-14 - Content Creation

Day 8-10: Social Media Posts ⏳

Create 15 posts for each platform:

📁 Action: Create file: content/cbrs/marketing/social-media-posts.md

Copy these templates:

POST 1: Education - RCV vs ACV
---
Did you know your insurance pays in TWO checks, not one?

First check: ACV (actual cash value)
Second check: Depreciation holdback

Most homeowners don't know this and think they're getting lowballed.

Example:
- Roof replacement: $15,000
- Depreciation (10yr roof): $5,000
- Check 1: $10,000 (minus deductible)
- Check 2: $5,000 (after repairs done)

Learn the full process:
Download our free 7-Day Claims Roadmap
👉 [LINK]

---

POST 2: Mistake to Avoid
---
The $10,000 documentation mistake

Homeowner had water damage.
Insurance offered $8,500.

What they missed:
❌ Wet insulation behind walls
❌ Moisture in subfloor
❌ Damaged baseboard

We helped file supplement.
Approved: $6,200 more
Total: $14,700 (73% increase)

Lesson: Document EVERYTHING

Get our free documentation guide:
👉 [LINK]

---

POST 3: Case Study
---
📊 $32K → $49K in 3 Days

Damage: Water (Cat 2)
Original estimate: $32,000

Missing items:
- Insulation R&R: $1,840
- Antimicrobial: $625
- Baseboard R&R: $720
- Texture matching: $480
- 8 other items: $4,595

Supplement approved: $17,650

How? IICRC standards + building codes + proper Xactimate codes

Learn the process:
👉 [LINK]

Day 11-12: Blog Posts ⏳

📁 Create 3 blog posts:

content/cbrs/blog/complete-guide-property-damage-claims.md
content/cbrs/blog/rcv-vs-acv-calculator.md
content/cbrs/blog/contractor-red-flags.md

Day 13-14: Video Content ⏳

Record 3 short videos (60-90 seconds):

Video 1: "The Two-Check System"
Video 2: "The $10K Documentation Mistake"
Video 3: "How to Spot a Storm Chaser"

Equipment needed:

Smartphone camera
$50 USB microphone (optional but recommended)
Natural light or $40 ring light
Free editing: CapCut app

✅ Week 2 Completion Checklist:

15 social posts written for each platform (45 total)
3 blog posts written
3 videos recorded and edited
All content saved in content/cbrs/ directories

Week 3: Days 15-21 - Organic Marketing Launch

Day 15-17: Facebook ⏳

Optimize Facebook business page
Add "Free Claims Guide" CTA button → landing page
Post schedule: 1-2x daily at 7-9 AM, 12-1 PM, 5-7 PM
Join 5-10 Houston homeowner groups
Provide value, mention guide when relevant

Day 18-20: Instagram ⏳

Update bio with "Free Claims Roadmap" + link to landing page
Create highlights: FAQs, Resources, Testimonials
Post schedule: Feed 3-5x/week, Stories daily, Reels 2-3x/week
Hashtags: 20-30 per post (mix high/medium/low volume)

Day 21: LinkedIn ⏳

Add lead magnet to featured section
Update headline: "Property Damage Claims Expert"
Post schedule: 3-5x/week (education, case studies)
Engage with comments to build authority

✅ Week 3 Completion Checklist:

All social accounts optimized
First week of content posted
Engagement with audience started
First 10-25 email subscribers

Week 4: Days 22-30 - Paid Advertising

Day 22-24: Facebook/Instagram Ads ⏳

Budget: $10-20/day

Create Facebook Ads Manager account
Install Facebook Pixel on landing page
Create 3 ad variations (problem/solution, social proof, direct value)
Targeting: Houston metro, 30-65, homeowners
Launch ads

Day 25-27: Google Ads ⏳

Budget: $15-30/day

Create Google Ads account
Set up conversion tracking
Create search campaigns
Keywords: "property damage insurance claims Houston", "water damage insurance claim Houston", etc.
Launch ads

Day 28-30: Tracking & Optimization ⏳

Set up Google Analytics
Track: Visitors, conversion rate, cost per lead
Monitor: Email open rates, click rates
Optimize: Turn off worst performers, increase budget on best

✅ Phase 1 Completion (Day 30):

Email list: 100-250 subscribers ✅
Cost per lead: <$5 ✅
Landing page conversion: >40% ✅
Email open rate: >30% ✅

Phase 2: Paid Workbook Launch (Days 31-60)

Goal: Launch $37 workbook, generate $925-2,220 revenue

Week 5: Days 31-37 - Product Development

Day 31-33: Complete Workbook 🔨

Current status: 30% complete (Sections 1-2 done, Section 3 started)

TO DO: Complete remaining sections

📁 File: content/cbrs/products/complete-claims-workbook.md

Remaining sections to write:

Section 3: Complete Phase 3, 4, 5 (15-20 pages)
Section 4: Red Flag Detection System (8-10 pages)
Section 5: IICRC Standards & Code Compliance (8-10 pages)
Section 6: Templates, Checklists & Tools (6-8 pages)
Bonus: Case Studies & Real Examples (5-7 pages)

Total to write: 40-50 pages

Day 34-35: Workbook Design ⏳

Option A: Canva Pro ($13/mo) - Use "Workbook" template
Option B: Fiverr ($100-300) - Hire designer
Export as PDF
Professional cover, branded pages, printable worksheets

Day 36: Payment Setup ⏳

Create Gumroad (opens in a new tab) account (recommended - 10% fee, no monthly)
Or Teachable (opens in a new tab) ($59/mo, better for courses later)
Upload workbook PDF
Set price: $37 (or $47)
Test purchase flow

Day 37: Sales Page ⏳

Copy content from: content/cbrs/marketing/homeowner-landing-page.md (adapt for workbook)
Create page: cbrsgroup.com/claims-workbook
Include: Benefits, table of contents, testimonials, guarantee, FAQ
Link to Gumroad checkout

✅ Week 5 Completion:

Workbook 100% complete
Workbook designed as PDF
Payment processing active
Sales page live

Week 6: Days 38-44 - Email Warm-Up

Day 38-40: Update Email Sequence ⏳

Open email platform
Edit Email 5: Add workbook pitch (use template from homeowner-email-sequence.md)
Add discount code: CLAIMS60 (60% off)
Create Email 6: "Last chance" urgency email

Day 41-43: Broadcast to List ⏳

Write launch email (template in launch playbook)
Send to all existing subscribers
Subject: "I created something for you"
Expected conversion: 10-15%

Day 44: Prep Launch Campaign ⏳

Create social media launch posts
Schedule posts for Week 7
Prepare blog post announcement

✅ Week 6 Completion:

Email sequence updated
Broadcast sent to list
First workbook sales!

Week 7-8: Days 45-60 - Launch & Ads

Week 7: Organic Launch ⏳

Post launch announcement on all platforms
Publish blog post walkthrough
Create workbook preview video
Host Facebook Live Q&A

Week 8: Paid Ads ⏳

Create Facebook/Instagram ads for workbook ($20-30/day)
Create Google ads for workbook ($15-25/day)
Set up retargeting (show ads to free guide downloaders)
Track & optimize

✅ Phase 2 Completion (Day 60):

10-30 workbook sales ✅
$370-1,110 revenue ✅
Email list: 300-700 subscribers ✅

Phase 3: Course & Certification Launch (Days 61-90)

Goal: Launch course ($297) and contractor certification ($997)

Week 9: Days 61-70 - Course Development

Day 61-63: Platform Setup ⏳

Create Teachable (opens in a new tab) account ($59/mo)
Set up school branding
Create course: "Property Damage Insurance Claims Mastery"
Upload curriculum from: content/cbrs/products/course-curriculum.md

Day 64-67: Video Recording 📹

Record Module 1 (3 lessons, 2 hours):

Lesson 1.1: Understanding Your Policy (45 min)
Lesson 1.2: RCV vs ACV (30 min)
Lesson 1.3: Additional Coverages (40 min)

Equipment:

Smartphone or webcam
$50-100 USB microphone (Blue Yeti or Audio-Technica)
Ring light or natural window light

Day 68-70: Video Editing ⏳

Option A: Use Descript (opens in a new tab) ($15/mo) - auto-transcribe + edit
Option B: Hire editor on Fiverr ($50-100 per video)
Add captions
Create downloadable resources PDF

✅ Week 9 Completion:

Module 1 complete (3 videos)
Videos uploaded to Teachable
Resources PDF created

Week 10: Days 71-77 - Course Launch

Day 71-73: Sales Page ⏳

Create: cbrsgroup.com/claims-mastery-course
Copy outline from launch playbook
Include: Video overview, curriculum, testimonials, guarantee, FAQ
Pricing: $297 one-time or $67/mo × 6

Day 74-76: Launch Emails ⏳

Email 1: Announcement (Day 71)
Email 2: Curriculum deep dive (Day 74)
Email 3: Guarantee & FAQ (Day 76)
Email 4: Last chance (Day 77)
Special: $100 off for workbook customers ($197)

Day 77: Launch Day 🚀

Send final email
Post on all social platforms
Publish blog announcement
Monitor sales & support

✅ Week 10 Completion:

Course live
2-3 course enrollments
$394-591 course revenue

Week 11: Days 78-84 - Contractor Certification

Day 78-79: Platform Setup ⏳

Create certification in Teachable
Upload curriculum from: content/cbrs/contractor-services/certification-program.md
Set price: $997
Create Google Form for applications

Day 80-82: Contractor Outreach ⏳

📁 Use templates from: content/cbrs/marketing/contractor-outreach-template.md

Create list of 50 Houston restoration contractors
Send cold emails (Template A, B, or C)
Offer: Free estimate review
LinkedIn outreach
Phone calls to 10-20 contractors

Day 83-84: Onboard First Contractors ⏳

Review applications
Approve qualified contractors
Send welcome email with login
Schedule orientation calls

✅ Week 11 Completion:

10-20 estimate review requests
5-10 discovery calls
1-3 certification enrollments

Week 12: Days 85-90 - Optimization & Planning

Day 85-87: Analytics Review 📊

Review email list growth
Review product sales
Review ad performance
Calculate ROI

Day 88-89: Strategic Planning 🎯

What worked best?
What needs improvement?
Set next 90-day goals

Day 90: Celebration! 🎉

Review 90-day goals vs actual
Celebrate wins
Plan next phase

✅ Phase 3 Completion (Day 90):

Email list: 500-1,200 subscribers ✅
Total revenue: $4,550-12,804 ✅
Contractor certifications: 2-5 ✅

📁 File Organization

my-content-studio/
├── CBRS-COMMAND-CENTER.md ⭐ YOU ARE HERE
│
├── docs/
│   ├── CBRS-CONTENT-BUSINESS-PLAN.md (strategy overview)
│   ├── CBRS-LAUNCH-PLAYBOOK.md (detailed 90-day guide)
│   ├── CBRS-IMPLEMENTATION-ROADMAP.md (12-month timeline)
│   ├── CBRS-ECOSYSTEM-OVERVIEW.md (dual-sided marketplace)
│   └── CBRS-CONTENT-AUTOMATION-SYSTEM.md (technical implementation)
│
├── content/cbrs/
│   ├── lead-magnets/
│   │   └── 7-day-claims-roadmap.md ✅ READY
│   │
│   ├── products/
│   │   ├── complete-claims-workbook.md 🔨 30% DONE
│   │   ├── course-curriculum.md ✅ READY (outline)
│   │   └── [future products]
│   │
│   ├── marketing/
│   │   ├── homeowner-landing-page.md ✅ READY
│   │   ├── homeowner-email-sequence.md ✅ READY
│   │   ├── contractor-outreach-template.md ✅ READY
│   │   └── social-media-posts.md ⏳ TODO
│   │
│   ├── contractor-services/
│   │   ├── estimate-review-template.md ✅ READY
│   │   └── certification-program.md ✅ READY
│   │
│   └── blog/
│       └── [blog posts] ⏳ TODO
│
└── scripts/
    └── [automation scripts] ⏳ FUTURE

🛠️ Tools & Platforms Needed

Essential (Phase 1)

Email platform: ConvertKit (opens in a new tab) or MailerLite (opens in a new tab)
Landing page: Carrd (opens in a new tab) or existing website
Design: Canva Pro (opens in a new tab)
Analytics: Google Analytics (opens in a new tab)
Ads: Facebook Ads Manager (opens in a new tab)

Optional (Phase 2-3)

Payment: Gumroad (opens in a new tab) or ThriveCart (opens in a new tab)
Course platform: Teachable (opens in a new tab)
Video editing: Descript (opens in a new tab)
Social scheduling: Buffer (opens in a new tab)

Accounts to Create

ConvertKit/MailerLite
Carrd.co (if standalone landing page)
Canva Pro
Facebook Business Manager
Google Ads
Google Analytics
Gumroad (Phase 2)
Teachable (Phase 3)

💰 Budget Tracker

Minimum Budget: $1,500

Item	Cost	Status	Phase
ConvertKit (3 months)	$87	⏳	1
Carrd (3 months)	$15	⏳	1
Canva Pro (3 months)	$39	⏳	1
Lead magnet design	$100	⏳	1
Workbook design	$200	⏳	2
Teachable (1 month)	$59	⏳	3
Facebook ads (30 days)	$300	⏳	1
Google ads (30 days)	$450	⏳	1
Misc (stock photos, tools)	$250	⏳	All
TOTAL	$1,500

ROI Projection: $4,550-12,804 revenue = 203%-753% ROI

📊 Success Metrics Dashboard

Email List Growth

Week 4 target: 60-150 subscribers
Week 8 target: 250-550 subscribers
Week 12 target: 500-1,200 subscribers
Current: _____

Product Sales

Workbook target: 35-65 sales by Week 12
Course target: 3-12 enrollments by Week 12
Certification target: 2-5 enrollments by Week 12
Current workbook: _____
Current course: _____
Current certification: _____

Revenue

Week 4 target: $74-185
Week 8 target: $740-1,665
Week 12 target: $4,186-12,804
Current: $_____

Marketing Performance

Landing page conversion target: >40%
Email open rate target: >30%
Cost per lead target: <$5
ROAS target: >3x
Current conversion: _____%
Current open rate: _____%
Current CPL: $_____
Current ROAS: _____x

✅ Weekly Checklist Template

Week of: _____

Content

Mon: Blog post published
Tue-Sun: Daily social posts (7 total)
Wed: Email broadcast sent
Thu: Video content posted
Fri: Engagement with comments/DMs

Mon: Review ad performance
Wed: Adjust budgets based on performance
Fri: Turn off underperformers, scale winners

Metrics

Sun: Review analytics
Sun: Update this dashboard
Sun: Plan next week

Support

Daily: Respond to email questions
Daily: Respond to social messages
As needed: Customer support for product buyers

🚨 Common Issues & Solutions

Issue: Low landing page conversion (<20%)

Solutions:

Simplify form (email only, no first name)
Add social proof (testimonials, review count)
Improve headline clarity
Add preview of PDF (show first page)
Check mobile experience

Issue: Low email open rates (<20%)

Solutions:

Improve subject lines (use numbers, questions, urgency)
Send at different times (test 7 AM, 12 PM, 7 PM)
Clean list (remove unengaged subscribers)
Personalize with first name
Segment by damage type

Issue: High unsubscribe rate (>2%)

Solutions:

Reduce email frequency
Provide more value, less selling
Segment better (only send relevant content)
Check for spam triggers

Issue: Low workbook sales

Solutions:

Add testimonials to sales page
Create video walkthrough
Offer payment plan
Extend guarantee to 90 days
Add bonus templates

Issue: High ad costs (>$10 per lead)

Solutions:

Narrow targeting (Houston only, homeowners only)
Improve ad creative (test new images/copy)
Optimize landing page conversion
Try different platforms (if FB expensive, try Google)

📞 Support Resources

When You Get Stuck

Technical Help:

ConvertKit support: support@convertkit.com
Teachable support: help@teachable.com
Canva support: help.canva.com

Community:

ConvertKit Facebook group: facebook.com/groups/convertkit
Teachable creators: community.teachable.com

Hire Help:

Fiverr: fiverr.com (design, video editing, writing)
Upwork: upwork.com (VAs, marketers, developers)
99designs: 99designs.com (professional design)

🎯 Next Actions (Right Now)

Based on current status, your immediate next steps are:

If Starting from Day 0:

✅ Read docs/CBRS-LAUNCH-PLAYBOOK.md (full 90-day guide)
⏳ Choose email platform: ConvertKit or MailerLite
⏳ Create account
⏳ Set up email list and tags
⏳ Copy landing page content to your website or Carrd

If Lead Magnet is Live (Week 2+):

⏳ Create social media posts (use templates above)
⏳ Write 3 blog posts
⏳ Record 3 short videos
⏳ Start posting daily

If Ready for Workbook (Week 5+):

🔨 Complete workbook content (40-50 more pages needed)
⏳ Design workbook in Canva or hire on Fiverr
⏳ Set up Gumroad for payment
⏳ Create sales page

If Ready for Course (Week 9+):

⏳ Record Module 1 videos (3 lessons)
⏳ Edit videos in Descript
⏳ Upload to Teachable
⏳ Create course sales page

📅 Current Status (Update This Weekly)

Today's Date: 2026-07-24

Current Phase: Pre-Launch (Day 0)

Current Week: Prep Week

Next Milestone: Email platform setup (Day 1)

Blockers: None

This Week's Priorities:

Choose email platform
Design lead magnet PDF
Set up landing page
Program email sequence

Next Week's Priorities:

Create social media content
Write blog posts
Record videos
Launch organic marketing

🎉 Wins Tracker

Celebrate every milestone!

🔄 Quick Reference Commands

Open Key Files

# Strategy documents
code docs/CBRS-LAUNCH-PLAYBOOK.md
code docs/CBRS-CONTENT-BUSINESS-PLAN.md
 
# Marketing materials
code content/cbrs/marketing/homeowner-landing-page.md
code content/cbrs/marketing/homeowner-email-sequence.md
code content/cbrs/marketing/contractor-outreach-template.md
 
# Products
code content/cbrs/lead-magnets/7-day-claims-roadmap.md
code content/cbrs/products/complete-claims-workbook.md
code content/cbrs/products/course-curriculum.md
code content/cbrs/contractor-services/certification-program.md

Create New Content Files

# Blog posts
code content/cbrs/blog/new-post.md
 
# Social media
code content/cbrs/marketing/social-media-posts.md
 
# Email broadcasts
code content/cbrs/marketing/email-broadcasts.md

🚀 YOU'VE GOT THIS!

Everything you need is in this command center. Start with Day 1 and work through the checklist. Update this document weekly with your progress.

Questions? Add them to the "Blockers" section above and problem-solve or ask for help.

Last Updated: 2026-07-24 Next Review: _____

Setup Guide VS Code Reference